In the fast-evolving world of eCommerce, one challenge continues to dominate: how to help shoppers effortlessly discover the best discounts tailored to their personal preferences. Addressing this demand, Lazada is stepping forward with a game-changing solution—AI Lazzie, a generative AI-powered shopping assistant designed to support smart, price-conscious consumers, especially during high-traffic promotional events like the PayDay Sale.
The eCommerce landscape has transformed into a highly competitive arena where speed, personalization, and convenience are paramount. With rising expectations among online shoppers, platforms like Lazada must offer more than just great products—they must deliver intuitive, AI-driven experiences that predict user behavior and cater to individual needs in real time.
AI Is the New Ally in Discount Hunting
Picture this: you’ve just received your paycheck and are browsing for your dream gadget. Suddenly, your phone pings—a perfectly timed notification revealing an exclusive discount on that very product. This seamless interaction is made possible by AI Lazzie, Lazada’s latest innovation, built to revolutionize digital shopping journeys in Southeast Asia.
According to a recent study by Kantar and Lazada on AI adoption in Southeast Asian eCommerce in 2024, a staggering 96% of Indonesian online shoppers believe AI enhances their ability to find relevant products. However, 49% still struggle to catch up with flash sales or expiring vouchers, resulting in missed deals and buyer frustration.
The survey further highlights the key drivers influencing purchase decisions: product quality (54%), competitive pricing (54%), and the availability of promotions (51%). This growing consumer behavior reflects the rise of the so-called “smart shopper” segment—consumers who actively compare prices, monitor sales events, and optimize their purchases around promotions.
Enter AI Lazzie: Lazada’s Personal Shopping Assistant
In response, Lazada has introduced AI Lazzie, a generative AI assistant trained to anticipate, analyze, and deliver personalized shopping advice at scale. Built on cutting-edge Alibaba technology, Lazzie doesn’t just recommend products—it curates an entire shopping experience around the buyer’s preferences and promotional opportunities.
What sets Lazzie apart is its focus on empowering consumers with meaningful, real-time insights and exclusive savings, all while streamlining their digital experience. As Lazada Indonesia’s Head of Business Growth and Operations, Amelia Tediarjo, explained:
“AI has become an inseparable part of everyday decision-making, especially in online shopping. Indonesian consumers are growing smarter and more selective, and our investment in AI reflects our commitment to creating personalized, intelligent shopping journeys.”
Key Features Powering AI Lazzie
To truly enhance the eCommerce experience, AI Lazzie integrates four core features designed to maximize value for both shoppers and merchants:
- Pesan+ (Smart Messaging):
Offers personalized product suggestions, access to hidden vouchers, and exclusive deals via real-time, AI-driven conversations. - Model Try-On:
A virtual fitting room that helps customers visualize how clothes will look and fit, boosting confidence before purchase. - AI-Generated Product Descriptions:
Automatically creates engaging, benefit-driven product descriptions aligned with user intent and search trends. - Smart AI Reviews:
Summarizes customer feedback into digestible insights, enabling faster, more informed purchasing decisions.
These features collectively transform the online shopping journey from a passive search into an interactive and immersive discovery process. Especially during Lazada’s PayDay Sale (July 25–27, 2025), shoppers gain access to exclusive deals, particularly through the LazMall channel, which ensures product authenticity and premium service.
Bridging Tech Innovation with Shopping Habits
The development of AI Lazzie is part of Lazada’s broader vision to redefine digital commerce across Southeast Asia. By harnessing AI’s ability to process vast data sets and understand consumer behavior, Lazada aims to deliver smarter, faster, and more relevant shopping experiences.
Moreover, this innovation also bridges the gap between technological advancement and consumer empowerment. Whether it’s helping users uncover hidden discounts or providing product clarity through intelligent summaries, AI Lazzie is tuned to enhance convenience without compromising personalization.
Tediarjo added:
“The future of eCommerce lies in technology that not only simplifies shopping but also enhances it. That’s why we’re committed to continuously investing in AI and GenAI—to help our consumers shop smarter, safer, and with greater confidence.”
